BHG Singapore | A one-stop shopping hub for your family!

by Starry

Apr 14 2022

BHG Singapore is a lifestyle departmental store that is known for its high-quality products and services. Their stores carry a catalog of modern and stylish products ranging from fashion to beauty and lifestyle products.

The story behind BHG Singapore

BHG Singapore Pte Ltd is a department store in Singapore that has become synonymous with quality, value, and service. It currently boasts four stores, strategically located in the north, west, and central parts of Singapore with a total retail space of 220,000 sq. ft.

The department store was established in 1994 as Seiyu Wing On Department Store under a joint venture between Seiyu, Ltd (Japan) and Wing On Pte Ltd (Hong Kong). However, when Beijing Hualian Group acquired Seiyu Group’s existing department stores, they renamed the store BHG Singapore in 2007. Today, it operates under the BHG brand name and has become an established name in Singapore.

BHG Outlets in Singapore

Currently, BHG mainly operates its outlets as below.

  1. BHG Bugis Junction
  2. Lot One
  3. Junction 8
  4. Clementi Mall

BHG expanded its operation and product lines by partnering with Japanese retailer Welcia Holdings to tap the growing pharmacy, skincare, and haircare market in Singapore. The joint venture, known as Welcia BHG, is an attempt to introduce Japanese beauty (J-Beauty) products in Singapore.

There are eleven Welcia BHG outlets in Singapore, while mobile users can also shop from Welcia BHG’s online store. These BHG pharmacy stores focus on exclusive selections of Japanese products, including Japanese imports and brands.

Let’s look at the product categories you can find at BHG’s online stores.

welcia BHG

Product categories at BHG Singapore

BHG Sg online store offers top international brands with exclusive quality merchandise. The company strives to serve Singapore’s community by delivering their favorite products from around the world to their doorstep.

Here are the product categories you can find at a BHG department store.

  • Beauty
  • Women
  • Men
  • Baby & kids
  • Home & living


BHG has a wide variety of beauty products for you to choose from. You can shop for high-quality skin care and makeup products from leading international brands. In addition, the store carries several hair care products, such as hair treatments, styling devices, etc. The beauty section also has bath and body products, fragrances, wellness supplements, and devices for customers.

The team at BHG understands that beauty services are equally important as the products. Therefore, BHG offers effective facials to make your skin glow from within. You can book an appointment for their relaxing yet intensive facials online.


BHG Singapore is home to top brands for women’s apparel, shoes, accessories, lingerie, sleepwear, bags, and sportswear. You can shop apparel options from brands such as Hedley Kepler, Hush Puppies, Otona Mode, SBT, Societe, and Sorbet.

Whether you are searching for a casual outfit or one befitting a business event, you can shop the complete look with BHG apparel, shoes, and accessories.

We all know that the right accessories can make or break your look, but with the modern and chic options for watches, jewelry, sunglasses, scarves, etc., at BHG, you can hardly go wrong. You can also find bags from your favorite brands such as Fossil, Guess, Sara Miller, and many more.


BHG is a complete shopping solution for the family. Their online store carries a wide variety of clothing options for men, along with accessories, shoes, and bags. They also offer essential grooming products for men that keep you looking your best all the time.

At BHG online store, you can shop for activewear, swimwear, as well as sports equipment for men who prefer a healthy and active lifestyle.

Baby & Kids

Shopping for babies and kids can be stressful as most parents are kept busy with their jobs and household chores. Their busy schedules hardly leave any time for shopping. BHG’s online store is the perfect solution for parents who want quality products delivered right to their doorstep.

You can find several options for your little ones, including baby care, baby gear, and baby and toddler feeding products. Older kids can find school essentials, apparel, footwear, sportswear, and accessories at BHG’s online store.

Home & living

How can a departmental store’s catalog be complete without a home and living products? BHG Singapore brings you top brands from around the world that offer premium lifestyle products to elevate your home and life.

You can find bed & bath and kitchen products such as bed linens, personal care, cookware, etc., at BHG. In addition, the store has a beautiful collection of dinnerware, serve ware, cutlery, etc., for you to select from for your next family dinner. Moreover, the store hosts a wide variety of home décor, travel, housekeeping, lifestyle, and tech products as well. What more can you ask for?

BHG outlets’ store services

BHG outlets aim at providing their customers with a superior shopping experience, and their store services are an extension of that commitment. You can find the following in-store services at BHG.

  • Gift wrapping for special occasions
  • Home delivery service
  • BHG rewards
  • Alteration services for women’s and men’s apparel
  • BHG gift vouchers
  • Goods and service tax refund for tourists

BHG Sales and promotions

Everyone loves a good deal! With BHG, you can score a sweet deal for your favorite products with BHG promotions and sales. With hundreds of options, you are sure to find something for everyone in the family!

BHG Singapore is one of Atome’s partnered merchants

BHG Singapore has partnered with Atome to bring its customers to top products and services at affordable rates. You can shop from any of BHG’s physical or online stores and pay for your purchases using Atome.

What is Atome?

Headquartered in Singapore with over 10,000 partnered merchants and available in 8 markets, Atome offers its users the choice and convenience of flexible payment options for a variety of products and services. The app allows shoppers to split their purchases over three interest-free monthly payments by scanning a partner retailer’s in-store QR code or upon website checkout. By splitting their payments, Atome users will be able to better manage their budget while making quality products and services more reachable.

This buy-now-pay-later app (Get the app) is available to Android and iOS users. Simply download the app on your phone and register yourself as an Atome user.

Once your Atome account is approved, you can access products and services from over 5000 top brands.

First Order Up To $10 Off! Download Atome!
First Order Up To $10 Off! Download Atome!

How to pay at BHG Singapore with Atome

  1. Select Atome as your payment partner when checking out from BHG online store or scan the QR code from the app for in-store purchases.
  2. Enter your user details for online checkout.
  3. Pay the first part of your payment and defer the remaining amount.

Shop at BHG Singapore through Atome

BHG departmental stores are a complete shopping solution for the family. Moreover, BHG Welcia is home to exclusive J-beauty products from Japan. BHG’s partnership with Atome is a great opportunity for you as a customer to shop for products and services you want without the hassle of hefty payments. Buy your products now and pay for them in three parts with Atome’s flexible and interest-free payment plans.

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First Order up to $10 off
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Business Hours

Monday to Friday: 09:30 - 18:30
Saturday, Sunday or Public Holiday: Closed