LocalAndProud: To Know About 4 Local Brands by Their Hidden Stories

by Starry

Aug 06 2020

As we continue our celebrations of all things local, we’ve discovered the hidden tales behind the home-grown brands that we know and love. We all know that starting a business is no easy feat. One of the key things that each of these brands have is a passion and determination to chase after their dreams and make it a reality.

Uncover these stories with us and embark on an inspiring adventure with us as we celebrate these brands. With a range of high-quality products, experience the difference with our home-grown stores by shopping now and paying later with Atome to split your bill into three interest-free parts!

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Founded by Claire Au in 2016, Auolive (pronounced “olive”) was designed for the modern women, juggling a career, motherhood, and everything life throws at them. Auolive debunks the misconception that skincare has to be time-consuming with numerous steps in order for it to be effective. In a fast moving world, Auolive has streamlined the skincare ritual, so that you can reap all the benefits even if you only have less than 5 minutes to spare. With numerous awards to their name, you can shop their bestseller Day Glower, an all-in-one antioxidant brightening moisturiser that gives you healthy and glowing skin, plus it comes with SPF 30 with UVA and UVB protection.


TOUFIE was founded by Sufy and Meliza, who were both determined to address the unresolved footwear size and fit inclusivity issues that have been lingering on for decades. They believe that life is a journey, that begins with a great pair of shoes, that are not only classy, but with a perfect fit. With that, TOUFIE was born. It has an extended size ranging from EU 34 – 44, and is handcrafted with buttery-soft premium lambskin leather, thoughtfully and uniquely made for those with broad feet and even bunions. Their latest colour collection is called Go Bold or Go Nude! for The Bow series – which features two distinguished colours: versatile nude and luscious burgundy.  Whichever one you choose, rest assured that they will empower you to live it up! purpur


Founded by an adventurous couple who first started out with a small retail space in town, Purpur now has over 8 retail stores and has been in the industry for over a decade. The label offers timeless pieces that is inspired by women from around the globe. It includes versatile staples that everyone will adore regardless of style. Every year, the Singaporean label launches an extensive collection in August to commemorate the nation’s birthday. In celebration of National Day, the team has curated an exclusive totebag that will be given away with every purchase from $55 and above. Sigi Skin

Sigi Skin

Sigi Skin is a skincare brand that is making a name for themselves with high quality skincare products, that have become essentials in many skincare routines. Founded by Xenia Wong, the brand carries products that are formulated with Singapore’s humid climate in mind. By ensuring that the entire range of skincare is easily absorbed and feels comfortable on the skin, resulted in an outpouring love and support for the brand. Try it for yourself with their bestselling Morning Glow – a 100% physical sunscreen that keeps us protected even on extra sunny days on our tropical island. This sunscreen has been reviewed countless times with the consensus being that it’s the best sunscreen on the market. In addition, keep your eyes peeled for the new Minis Kit!

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Apaylater Financials Pte. Ltd.

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