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Get to know Charles and Keith from every aspect

Jul 01 2022

Every perfect dress needs the right accessories to take the look up a notch. Charles & Keith is a brand that offers premium accessories that can add a touch of glamour and panache to any outfit.

Charles and Keith is a leading fashion store in Singapore that is currently operating in over 600 stores around the world in 37 countries. This company was founded in 1990 when the two brothers, Charles Keith started working at their family-owned shoe store in Ang Mo Kio, a district of Singapore.

After opening their first store in 1996, the two brothers quickly understood that their business model of buying shoes from wholesale suppliers and then selling them wasn’t sustainable. To survive the tough competition in the shoe industry, they decided to design their own shoes in 1997. Slowly and steadily, they were able to establish a brand name that was recognized by their target clientele.

Following 1998, Charles & Keith began expanding their operations outside Singapore and into Indonesia, Australia, the Middle East, Africa, Japan, Malaysia, etc. Charles & Keith was among the pioneers to initiate an e-commerce website for the facilitation of online shoppers. This digital pivot allowed the company to offer its products in locations where it didn’t have a physical store.

In 2021, Charles & Keith Singapore decided to accelerate their digitalization process in response to the Covid-19 pandemic. The company provided distance learning to 7000 of its staff members across the globe and also hosted online sales presentations for wholesale buyers irrespective of their physical location.

The fact that Charles and Keith were able to stay ahead of digital market trends throughout their business journey is a key factor in their global success.

Charles and Keith sg was founded with the purpose of empowering women around the world and giving them an opportunity to explore their unique fashion style as well as express their desires through fashion. The brand is a leader in fashion trends and is known to reinvent designs through its curated collections constantly.

Charles & Keith works closely with other organizations to ensure progress, sustainability, and conservation of natural resources.

Have a look at the product categories you can find at Charles and Keith’s online store.

  • Shoes
  • Bags
  • Wallets (fashion wallets for women)
  • Sunglasses
  • Jewelry
  • Accessories
  • Kids
  • Online exclusives
  • Curated

Besides, to enrich your outer appearance, you can also shop for a wide range of collections of rose gold rings, gold hoop earrings, lucky charms.

Since the company started off with shoes, it’s no wonder that Charles and Keith’s shoes are some of the best quality shoes you can find in Singapore. Whether you want to shop by occasion (work, casual, party, wedding, etc.), through featured collections, or by category, there are several amazing options to choose from.

Customers around the world love Charles and Keith’s bags and wallets. If your accessories wardrobe is in need of a makeover, the collection by Charles & Keith has premium products from tote bags, clutches, crossbody bags to shoulder bags, backpacks, and many more.

Charles and Keith is Atome’s partnered merchant

Atome is pronounced as A-to-me, and it means “Available to me.” This payment service aims to empower online shoppers to own things they desire on their terms. Through Atome’s flexible monthly payment plans, users can shop from any of Atome’s partnered merchants and pay their bills in three months instead of a single payment.

There are over 10,000 premium brands that are working closely with this service to offer their customers greater ease of shopping. As an Atome user, you can access high-quality products and services ranging from fashion, beauty, lifestyle, apparel, shoes, etc.

You can download this buy-now-pay-later app (Get the app) on your Android or iOS phone. After the app is ready, you can set up your new Atome account within a few minutes and start shopping! Moreover, you can enjoy monthly payments without any added service fees or interest charges.

If you want to learn more about Atome and its partnered merchants, visit their website here: https://www.atome.sg/

Scan QR to download the Atome app
Scan QR to download the Atome app

How to pay at Charles and Keith’s online store with Atome

  1. Choose Atome as your payment partner at the time of check-out.
  2. Enter your user details and continue.
  3. Pay one part of your bill and defer the rest of the amount to the subsequent months.

Shop at Charles and Keith using Atome

We know how exciting owning a Charles & Keith wallet or Charles and Keith cardholder can be. There is something about premium brands that make you want to splurge without worrying about monthly budgets. But with Atome, you can have the best of both worlds.

You can enjoy your favorite products even without a Charles and Keith promo code at affordable terms. Buy high-quality accessories from C&K’s online store and pay for your purchase using Atome’s monthly payment plan. Now you can stop thinking and start shopping!

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