Customer rewards program help increase customer engagement and purchases in exchange for benefits. It is a highly popular way for companies to attract customers and keep them coming back. That’s why it is also termed a customer loyalty program- they encourage your consumers to choose you over other competitors every time.
What is a rewards program?
Customer loyalty programs have existed for many years, and the concept has evolved and improved over the years. There are several ways companies reward their loyal customers, from buy 3 get one free offer to multi-tiered VIP programs.
Depending on the company, its customers, and the industry, some loyalty programs may work better than others. Here are two common types of customer reward programs:
- Referral Program
Referral customer reward programs are simple yet effective. Companies encourage customers to refer their products or services to a potential consumer in return for rewards. The company also offers the referred consumer a discount on their purchase to attract new customers.
So, the referral program benefits both the referred consumer and the customer who sends a friend or family member a referral to your store. How the company rewards its loyal customers would depend on the rewards policy, as it could be in the form of loyalty points or a direct discount.
A referral customer rewards program significantly reduces the company’s cost per customer acquisition and saves expenses that would otherwise be spent on advertisements.
- Points Program
A referral and a points program are usually used in combination. Most referral programs reward their customers through points that can be later used in return for purchases. The purpose of a points program is to motivate customers to shop more and increase purchases.
At the basic level, customers are awarded points for carrying out an activity. It could be anything, depending on what the company wants to achieve with its rewards program. Once a customer has earned a certain amount of points, they can cash it for a reward.
Customers appreciate the points reward program because they can increase their savings with each purchase.
Benefits of a rewards program
When a company proposes a customer loyalty program, it consciously tries to connect with its customers and instills loyalty in them for its brand. It not only benefits the company financially in the long run but also allows its customers to transform their purchases into small savings.
In a world where there are countless ways to shop, an exciting and lucrative rewards program can be the differentiating factor that attracts customers to a brand.
Example of a successful rewards program
As part of its reward program, Apple Inc. has introduced the Apple Card, which is a credit card powered by iPhone. When you purchase something with the card, you get daily cashback that never expires or loses value. It also allows cardholders to buy any Apple product with interest-free monthly payments.
This is how Apple rewards its customers, but it doesn’t end here because the company values its employees too and makes sure to give back what they deserve for their hard work. Apple employees get a 25% yearly discount on iPods, computers, or iPad. They can use the Apple software at a 50% discount which is impressive. In addition, employees get $250 off an iPad and $500 off a Mac every three years.
What is Atome+?
Headquartered in Singapore with over 15,000 partnered merchants and available in 8 markets, Atome offers its users the choice and convenience of flexible payment options for a variety of products and services. The app allows shoppers to split their purchases across three interest-free monthly payments by scanning a partner retailer’s in-store QR code or upon website checkout. By splitting their payments, Atome users will be able to better manage their budget while making quality products and services more reachable.
Hence, Atome’s service makes it effortless for shoppers to own things they desire without compromising their monthly budget. All payments are interest-free, and the platform doesn’t charge users any service fee, making this the perfect BNPL for customers to partner with.
Atome+ is an initiative by the company to provide its users with more convenience and a better shopping experience. It is a rewards program where customers can earn points and get rewarded. Here are the main features of this program:
- Users earn 1 Atome+ point for every $1 spent online and in-store.
- Atome users can accumulate points to claim a reward.
- They can also use the points earned immediately after checkout.
- Users can earn extra points when they shop at selected brands or during bonus campaigns.
- They can redeem privileges from top brands or use them to pay off their shopping bills.
Here is why Atome+ is one of the best loyalty rewards programs
Check out these reasons that prove Atome+ offers the best customer rewards programs.
It is easy for customers to understand
The best loyalty rewards programs are ones that are easy for customers to understand. If the users can’t figure out how they can earn points or discounts, all efforts go in vain. Fortunately, Atome+ offers a simple reward system that anyone can understand and follow. For every $1 spent in a partner merchant’s store, users earn 1 point. The more they spend, the more points they earn.
If you need clarification regarding how the rewards program works, you can always visit their rewards program website to learn more about it.
It offers benefits that keep shoppers coming back
The one thing every shopper looks forward to is discounts and savings, and Atome+ offers both! When you use Atome’s payment service to pay for your purchases, you are saved from overspending your monthly budget.
Now, with Atome+, you can also get points with every purchase that can be redeemed for discounts. Thus, your total bill reduces, resulting in savings every time you pay with Atome.
So, the more you pay through Atome, the more opportunities you get for savings and availing discounts. It doesn’t get any better than this!
It builds a strong relationship between users and Atome
Nothing is better than a business that appreciates its customers and rewards them for their loyalty. Atome+ strives to make its customers feel good about supporting the brand through its loyalty program. Rewarding users for purchases is the company’s way of showing that they appreciate your trust and want to retain it.
How to use Atome+ for smart shopping
If you are a registered Atome user, you will be automatically enrolled in Atome+. In case you aren’t already on the platform, download the app (Get the app) and create an account. Once your details are approved, you can start shopping with Atome and earn points through the Atome+ rewards program.
When you select Atome as your payment partner at a merchant’s store, your bill is split into three parts. You pay the first part at checkout and defer the remaining amount to subsequent months. Simultaneously, you earn points for every $1 spent. So, if your bill amounts to $150, you get 150 Atome+ points.
It is up to you to use the points to discount the same purchase or save it for later use. The points you collect can be used to offset your purchases or redeemed for a wide range of rewards.
Save and spend smartly with Atome
Thousands of users around the world trust Atome because it’s a reliable service that simplifies a regular shopping experience. Now, with the Atome+ customer loyalty program, you can also earn reward points for every $1 you spend. So, download the app now and start shopping- and saving!