In 2016, ZERRIN’s CEO Susannah Jaffer found herself stuck in a sartorial rut. After years of working as a magazine editor and consuming fast fashion, the thrill she’d once experienced from buying into trends began to fade. Becoming more comfortable with her personal style, she began to seek out quality over quantity and more unique products rather than cheap clothing at ‘throwaway’ prices. Learning about the colossal impact of fashion production and consumption on our world (a few of those facts here!) inspired her to seek out brands that cared about people and planet, not just profit. This led to discovering a wave of cool, independent designers and other fast fashion alternatives which proved that style and sustainability could co-exist. Fast forward to today, ZERRIN is a 60-brand strong platform with a physical boutique in Singapore, as well as an online magazine sharing regular guides, interviews and resources that help you create a more sustainable relationship with fashion.
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Find a Store
ZERRIN (Marina One)1-03 Marina One Residences, Garden Tower, 5 Straits View, Upstairs at The Social Space Cafe, Singapore, 018935