Whytespace, a void for creation. Whytespace came about from a love for attending local and overseas pop-ups and boutique markets. Through interacting with local artists and creators, their struggles in maintaining their eco-system of creating and managing businesses made it difficult to consider pop-ups due to deterring factors such as manpower and set-up cost. This also included the suitability of the spaces that would complement their brand and creation. The idea of having a void for creation – simply means a blank canvas or space, where there is the freedom to decide however you want to do on a clean slate. Hence, Whytespace was born to be an avenue or platform that would be for local artists, creators & curators to meet, educate and advocate for causes of concern in the local arena. Beyond physical pop-ups, the greater dream for Whytespace would be a space and voice that caters to the everchanging retail climate.
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