Laudrés is a skincare brand with science and innovation ingrained in its genes, creating beauty cocktails with the perfect blend of nature and science, setting a new standard in the industry. With this in mind, they brainstormed for the brand name that could pay tribute and highlight their dual chambered signature product- the Gene Tonic Dual Serum. Their brand is built on the key concept of duality which follows through the journey of building the brand. The word “Laudrés” was created from the reversal wordplay of the “Dual Ser(um)” which firstly, references their signature product and secondly, literally reflects their potent potential in reversing the impact of time and gravity on their delicate skin. The promise of Laudrés is to bask their products with the goodness of PuraKrin® and the eternal duality that resonates deep within the brand.
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