Established in 1892, Abercrombie is the leading global conglomerate specializing in apparel, personal care products, and accessories for individuals of all ages and sex through a chain of five renowned brands. Abercrombie sees the world through the lens of a kid and believes that all work and no play makes Jack a dull boy, which is why Abercrombie believes that play is life and strives to make every day as pleasureful as the start of a long weekend for its customers.
David Abercrombie founded Abercrombie Co., initially specializing in fishing, camping, and hunting gear. Later, in 1904 Ezra Fitch joined hands with David, and the company got renamed Abercrombie and Fitch and rerouted in the direction of the clothing industry. Abercrombie and Fitch are the notable dressers of famous historical figures like President Theodore Roosevelt, John F. Kennedy, and even Amelia Earhart!
The other four brands that ramified from Abercrombie and Fitch are Abercrombie Kids, Hollister Co., Gilly Hicks, and Social Tourist. The brands share a commitment to offering exceptional quality and comfort, allowing the individuals to be comfortable in their skin. Abercrombie and Fitch Co. and its associated branches have over 730 outlets across Europe, Asia, the Middle East, and North America. These brands also operate on their respective E-commerce websites, and you can find Abercrombie and Fitch online.
Abercrombie Kids
As it is a giveaway in its name, Abercrombie Kids specializes in kids’ clothing and apparel, which was first introduced in 1998. This offshoot of Abercrombie and Fitch targets the age group of seven to fourteen-year-olds. The concept is an adaptation of its parent company, Abercrombie and Fitch, and operates in 160 locations.
Hollister Co.
Hollister Co. is the go-to brand for all adolescents/ teenagers. Operating in over 570 locations presently, Hollister Co was founded in the year 2000 in Ohio, USA, and over the years, Hollister Co. has exponentially grown to become the quintessential clothing for all teenagers and a common talk of the town within this age group. Hollister believes that summer isn’t just a season; it’s a complete state of mind. And on this principle, Hollister designs carefree designs that make every day feel like a jubilant celebration, allowing teens to live the summer mindset all year long.
Gilly Hicks
Founded in Massachusetts in 2008 and then later reintroduced in 2017, Gilly Hicks is an Activewear, loungewear, underwear, and lingerie brand operated by its parent company, Abercrombie and Fitch. It’s a unique and happy place for everyone at Gilly Hicks, with a myriad of collections catering to all sorts of intimate clothing for women. Gilly Hicks was resurrected in 2017 to center its products around younger customers, which is why Gen Z loves Gilly Hicks. Gilly Hicks is a leading undergarments brand, rivaling the likes of Victoria’s Secrets. Currently, Gilly Hicks has 25 side-by-side stores with Hollister and 60 shops within shops globally.
Social Tourist
Founded by the Gen Z heartthrobs and TikTok fan favorites, Charli D’Amelio and Dixie D’Amelio, Social Tourist debuted fairly recently, in 2021. Social Tourist is projected to become the most endeared brand for young individuals, especially Gen Z, since it’s a trend-forward brand curating only the most novel and the most trending fashions and designs that will easily win your hearts over. Social tourist, like the globetrotting name itself, gives the user the liberty to experiment and explore with their own style, see what suits them best, and become trendsetters themselves while discovering the duality of who they are and what they want, both for their social media and for their real life.
Did Abercrombie and Fitch go out of business?
Abercrombie has been around for more than a century, and not facing challenges in all this span is impossible. But rest assured, Abercrombie has stood steady as a rock in the face of these obstacles. Abercrombie has faced backlash and criticism over blatant racism; it was alleged that Abercrombie and Fitch predominantly recruited from white sororities and fraternity houses. The most notable reason why Abercrombie and Fitch got into hot waters was because of their racist designs that promoted xenophobia, favored “whiteness,” and worshipped slimness, to the point of extreme deliberate exclusivity drew public hate towards the brand.
There were a series of other controversies that struck public ire, such as not catering clothes for large women, insensitive remarks from its CEO, making T-shirts that thrashed America’s beloved singer – Taylor Swift, and its adverts were considered too sexual by some audiences. But Abercrombie and Fitch didn’t let these obstacles get the better of them and resiliently fought back, and it’s still in business, and the sky is the limit for them to keep going beyond. Mistakes make us only stronger, and Abercrombie and Fitch is no different from this rule. Since these charges, Abercrombie and Fitch worked around to solve all these issues individually, and it is now a very racially diverse brand, including all ethnicities and minorities in its branding and marketing, and has even collaborated with the Trevor Project Pride collection to cater an entire section for the LGBTQ+.
Abercrombie and Fitch believe that it can’t be all rainbows and sunshine forever; a little turbulence is normal, which makes the spice of life, and humbly embraced these challenges, accepted its role in the misdemeanors and malfeasance, and strived to work around these to be the brand it is today. So, it isn’t a surprise that in the year 2018, Abercrombie and Fitch crossed 1 billion USD in annual digital sales for the first time in Abercrombie and Fitch Co. history!
Abercrombie and Fitch Singapore
Abercrombie and Fitch had a single flagship store across Singapore, which also closed on the 2nd of May 2021. But Abercrombie and Fitch’s closing in Singapore doesn’t mean all gloom and doom for the loyal customers in Singapore. You can still purchase Abercrombie and Fitch in Singapore online. When you search for “Abercrombie and Fitch Singapore online” on the internet, you will be displayed with a plethora of online shops that ship original Abercrombie and Fitch outfits, such as Zalora, Next SG, Iprice SG, Tangs Singapore, and Atome.
Abercrombie and Fitch Singapore sales.
You can avail the greatest sales on Abercrombie and Fitch Singapore online. You must keep a keen eye on all mega sales like the Black Friday sale, Labor Day, Memorial Day, Saint Patrick’s Day, Halloween, Christmas, New Year’s Eve, Cyber Monday, and Super Saturday, and enjoy the greatest sales of the year. You can also enjoy amazing season clearance sales at the end of winters and summers. There’s an entire subsection on the website called “Clearance,” where you can avail the best discounts and subsidized prices on all sorts of the diverse range of Abercrombie and Fitch apparel.
Moreover, since Abercrombie and Fitch do not have any physical store in Singapore, and all orders must be placed online, you can also avail all the sales, promotions, and discounts of the respective E-commerce websites where you choose to shop Abercrombie and Fitch products from. It doesn’t just end there; Abercrombie and Fitch completely waive the shipping and delivery fees for all orders above 150 USD!
Use Atome to pay for Abercrombie and Fitch online.
We’ve all been there, falling for an outfit, yearning to purchase it, but our wallet doesn’t agree with our heart. There have been multiple instances where we place something in our wish list, and it just stays there because it doesn’t fit our budget. Abercrombie and Fitch’s loyal customers are no different. The financial strain of a heavy shopping stands in the way of slaying a perfect outfit or staying relevant to prevailing fashion trends. But fret no more! Atome is here to keep your shopping woes at bay! Atome is a BNPL app (Buy now, pay later) that is headquartered in Singapore. Atome helps abate the financial burden of hefty shopping by mitigating it into three monthly, interest-free installments. Atome is available on both iOS and Android. Atome operates in 8 countries (that includes Singapore), Mainland China, Thailand, Indonesia, Hong Kong, Vietnam, and Phillippines. Atome is an E-commerce website that is growing exponentially, with over 10,000 online and offline merchants. Abercrombie and Fitch is one of them!
We are sure that we’ve definitely piqued your interest, and you want to know how Atome works. You can click on the link and find out! And it gets even better; when you create an account for the first time, you get a staggering 10$ shopping voucher that can be availed for any purchase! So, what are you waiting for? Get the app now!
How to pay using Atome:
· First, choose all the items you want to shop for, add them to your shopping cart and proceed to checkout.
· You will be displayed with many payment options; choose Atome.
· Next, you have to sign in to your Atome account. Don’t have an account? No worries. You can create one today, completely free!
· Finally, you’re ready for the purchase. You must make an initial payment, a third of the total amount at the checkout. The remaining amount will be divided into two monthly installments that are completely installment free!
