Dear Samfu aims to bring Grandma's values of thoughtfulness and sustainability back into the contemporary woman's wardrobe. Let’s face it - all of us grow tired of mindlessly keeping up with fast fashion trends. This often meant buying low quality clothing and throwing them out frequently, which is harmful to the environment. In contrast, Grandma always looked amazing in the same clothes over and over again. There was something strangely timeless and endearing about the styles of the older generations which could not be found in the endless racks of cheap mass produced clothing in stores today. The Samfu (cantonese for 衫裤 shan-ku) is a breezy shirt and trouser pairing usually made out of the same fabric. They believe that the values behind the Samfu can fight fast fashion. Launched in small batches and designed with longevity in mind, every Dear Samfu garment is a re-interpretation of the Samfu story.
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