From the runways of New York to Paris, 5 ways to rock the blues - The colour of the season
11 Aug 2020

Pantone has named 19-4052, Classic Blue, the colour of the year, explaining that “Classic Blue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” So it made sense that almost every shade of blue appeared on the Fall 2020 Runways in New York, to Paris.

Whether it was a bold shade of blue, or a more muted version, there’s no denying that this versatile and timeless colour is the hottest (or coolest). From deep hues to a more pastel blue, we’ll be sharing the easiest ways to rock the blues right now.

Slip into this breezy and timeless dress from Lovet. Inspired by the colours of dusk, this beautiful dresses an elegant and modern piece to add to your wardrobe. Whether you’re heading out for a quick meal, or to run some errands, this would be your new go-to piece that makes getting dressed so easy. Lovet has so a good deal of beautiful apparel that you'll find yourself endlessly ending items into cart, you can check out with Atome to split your bill into three equal parts, so you can enjoy the things you love today and pay later!


If sky blue is your colour, delight in this calming and youthful dress from The Velvet Dolls. Featuring a cheery print, this fun dress features cute ribbon straps, with a sexy slit at the side. Shop your favourites now and pay later with Atome to split your bill into three equal parts, paid over a period of three months with 0% interest!

Add a botanical feel to your look with this soft florals reminiscent of a serene watercolour painting. This top will look absolutely darling with a pencil skirt and simple jewellery. Designed for the stylish individual, Her Velvet Vase features a wide array of stunning apparel that are must-have in your wardrobe, shop away now and pay later with Atome!

This blue top from Purpur comes with a flattering squared sweetheart neckline with puffed sleeves for an adorable look. Perfect to level up your off-duty look in a stretch top that not only provides comfort but style too! We love this shade of denim blue too, easily paired with jeans and trainers, for a casual yet pulled together look, or with a skirt for a more feminine style! Shop your favourites on Purpur, whether online or in-store, and you'll see why everyone is obsessing over this home-grown brand, pay later with Atome to split your bill into three!

Power through with this Zara ensemble. In a vibrant shade of deep blue, this confident colour will turn heads wherever you go. Blazers are essentials in every wardrobe - layer it over a graphic tee for a more casual look, over a dress for a more fun office look, or go monochrome and wear this shade from head to toe for an effortlessly cool girl look.

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